Wednesday, 28 August 2013

Digitising Embroidery: Why Use Bags as Promotional Giveaways?

‘Branding’ and ‘brand image’ seem to be the only buzz words ruling the world of marketing these days, and why not. Every marketing campaign, every advertising strategy, in fact, everything that a company does is directed towards creating a healthy brand image with which the end user can connect. And, this can only be achieved by grabbing the maximum number of impressions with giveaways that prove to be useful. This is where digitising embroidery and the concept of branded bags come in.

A number of recent surveys have shown that branded bags not only tend to grab the maximum number of impressions a month, but are also the product most likely to be retained by your target audience. While the first fact might still be a revelation for many, the latter does not come as a surprise, since bags do make for one of the most useful giveaways during any promotional event. Surveys also indicate that bags are one of the more successful branding tools, ranking higher than baseball caps or even pens.

Getting your logo or custom message embroidered onto any kind of bag with the help of a Embroidery Digitising professional can further help you save money, besides being an attention grabber. Given the kind of usage and re-use value offered by a bag, and the number of times an individual is likely to carry it around, they prove to be extremely cost-effective. One of the most practical and widely recommended bags that should be considered as a branded, promotional giveaway is the tote bag. Easy to work with when digitising embroidery and versatile in use, tote bags are also a major convenience for the end user. Also, the combined cost of the bag, digitising embroidery service and getting it embroidered practically seems to pay for itself when you begin to consider the response rate, making it top the list of promotional giveaways.

Tuesday, 6 August 2013

Accentuate Columbus Day Celebrations with an Embroidery Digitizer

With Columbus Day round the corner marking the discovery of the Americas, you can easily have loads of fun discovering how an embroidery digitizer can help you impress your loved ones with lovely decorations and party favors. Just like every other holiday gives you the opportunity to gather around and express your love for your friends and family, Columbus Day too happens to be a great reason to host themed barbecues and parties that bring people together.

Columbus Day represents the spirit of exploration and getting your guests party favors and accessories under the same theme can prove to be a wonderful way to conclude the celebrations. An embroidery digitizer is the person responsible for converting custom or borrowed designs into embroidery machine readable code, so that you can have your vision sewed onto fabric.

Considering the theme of Columbus Day, you can easily have special table covers, party hats and even aprons adorned in the designs of your choice. All you would need to do is to give or tell your embroidery digitizer about the design and fabric you would like to have digitized and embroidered. The embroidery digitizer will then either offer you an altered, more embroidery-friendly design for approval or straight away digitize the same, so that you do not lose any time during preparations.

Getting the word “explorer” embroidered onto party hats, telescopes and ships embroidered on the table covers or even aprons featuring symbolic designs in red, blue and white can lend your event with that extra dose of excitement. With a talented professional in tow, the sky is the limit.

You could even ask your embroidery digitiser whether it is feasible for you to have a 3D or glow-in-the-dark design given your choice of artwork and fabric. In case you are hosting an evening affair with lots of children part of the gala, getting yourself glow-in-the-dark embroidery comes highly recommended.

Thursday, 1 August 2013

Embroidery Digitizers and the Cross Stitch

While cross-stitching may not be considered a popular choice for creating machine embroidery designs, it is a request our embroidery digitizers come across every now and then. The most popular patterns that entail the use of the cross stitch include birds, flowers, motifs and holiday patterns. Since one of the oldest and most adored forms of embroidery, the cross stitch is now possible in machine embroidery, we would like to take you through the intricate details that an embroidery digitizer usually needs to take care of while recreating beautiful patterns.

Fabric compatibility is of utmost importance when using the cross stitch. Any experienced embroidery digitizer will opt for a cotton-polyester blend, linen or denim to recreate a cross stitch design and recommend staying away from stretchy fabrics. The advisable thread for this type of embroidery is the rayon or polyester 40 weight thread or even the cotton 30 weight thread that proves to be quite effective when used for 10 to 14 count designs.

The cross stitch is all about the counts; and a general rule of thumb is that the higher the count, the smaller the crosses. Our team of embroidery digitisers always begins by visualizing the final size of the design, so that they can establish the best count fit for your project. An embroidery digitizer usually makes his/her choices from amongst 10, 14, 16 and 18 count versions of the same artwork. While a 16 or 18 count will bring out the best in a scenery design, a 10, 14 or 16 count will infuse new life into floral, lettering and abstract patterns. And, while an 18 count is best suited for medium to heavyweight fabrics where a higher density is required to cover the background, a 10 to 14 count would be better suited for lightweight fabrics due to their low density. Also, the skillful combination and use of different counts in the same design helps achieve an interesting play on depths and perception.